ELISABET CAMPRUBI

Welcome! 

My name is Elisabet, and I am deeply dedicated to infusing creativity and wellness into every aspect of my life. Employing a collaborative approach, I bring people together to connect, brainstorm, and tackle complex challenges.

With a profound sense of intuitive and dynamic Human-Centred approach, my career spans user experience design, social innovation, design thinking, workshop facilitation, corporate wellness, LEGO Serious Play, human connection, yoga, and embodied leadership. 

Over the past decade, I've honed my skills in product design and research across a spectrum of business environments, from startups to large enterprises. Renowned for leveraging design thinking methodologies, I craft experiences that enhance usability, drive adoption, and foster brand loyalty.

Motivated by my inner curiosity and an intense desire to learn, I set off on a solo journey when I moved to Canada in 2014. This experience brought me outside of my comfort zone and brought me feelings of loneliness and anxiety, leading me to delve into daily yoga and meditation practices, which became instrumental in finding inner harmony and gaining a deeper understanding of myself.

Wearing numerous hats—including UX Designer and Researcher, Consultant, Embodiment and Creative Coach, Human Connection Facilitator, Yoga Instructor, Entrepreneur, Speaker, Founder, and Writer — I'm committed to highlighting the underestimated importance of social connection for overall well-being.

As a founder of Designfulness® - I am committed to nurturing a meaningful connection to oneself and others to foster emotional well-being, happiness, and resilience to change.

Plato said, 'You can discover more about a person in an hour of play than in a year of conversation.' This encapsulates how the spaces and creative dynamics created are full of play, mindfulness, and embodiment practices for self-development and collective satisfaction.

Furthermore, as a founder of Thruyoga® - I am committed to holding spaces for individuals to experience inner peace and joy, as well as bringing internationals at Newcomers Thruyoga to connect and practice yoga together to provide community, emotional security, and mental health resources to feel calmer, and better navigate change and uncertainty.

My passions include human connection, wellness, team building, psychology, embodiment, social entrepreneurship, human-centered design, conscious leadership, personal development, creativity, play, books, nature, photography, travel, and cultures.

I’ve explored different fields in design and mindfulness that equipped me to deliver quality and excellence to people and business. In addition, believe that reading is an effective mental exercise which I try to dedicate time to read and learn. So when I am fueled, I feel the enthusiasm to speak and share my insights with people. I believe that when you share, it grows and unfolds into more.

FIELDS OF WORK

Ethnographic Research

Market Research

User Experience

User Interface 

Information Architecture

Human-Centred Design

Social Impact

Graphic Design

Design Thinking

Design Sprints

LEGO Serious Play

Mindfulness Coaching

Yoga and Meditation

Education and Training

BOOKS I'VE READ

Design

SPRINT. How to solve big problems and test new ideas in just five days. Jake Knapp with John Zeratsky & Braden Kowitz from Google Ventures

Make Your Mark. The Creative's Guide to Building a Business with Impact. Jocelyn K. Glei / Scott Belsky

101 design methods a structures approach of driving innovation in your organization. Kumar, Vijay

Design. Think. Make. Break. Repeat. A Handbook of Methods

The Elements of User Experience. Jesse James Garret

The Design of Everyday Things. Don Norman

The Lean Startup. Eric Ries

The Creative Facilitator's Guide. What the Duck. Strategic Play

Personal Growth

The Heart of Leadership. Joshua Freedman

The Heart of Yoga. T. K. V. Desikachar

Bhagavad Gita. Scripture

Strengthsfinder 2.0 From Gallup. Don Clifton

The Four Agreements. Miguel Ruiz

The Miracle Morning. Hal Elrod

The Impersonal Life. Joseph Benner

MY PHILOSOPHY

UNIQUE PROBLEM SOLVER

'Go for a walk in the user's shoes'

A natural observer with empathy.  

Insightful and perseverant.

COMMITMENT

'Create beauty that goes the distance'

Strong attention to detail.

Develops the best solution possible.

DIVERSITY OF EXPERIENCE

'A good idea can come from anywhere'

Curious and passionate. 

Traveler and explorer.

SOCIAL INNOVATOR

'The sum is greater than the parts'

Thrives on working in teams. 

Contributes to the work of others.

INTEGRATOR

'Understand users and meets client needs' 

Connect pieces and makes things fit.

Customized solutions.

A DESIGNER WITH CLARITY

'See through the clutter, hear the past noise'

Interpret the ambiguous. 

Yields to harmony.

PEOPLE CONNECTOR

'Viewing vulnerability as a strength'

Reach the maximum potential. 

Experience empathy and collaboration.

LEVERAGING MINDFULNESS

'Bring open attention to the present'

Build resilience and quality of life.

Boost divergent thinking.