

UXPLORE
Platform Redesign
__
UXPLORE is a user experience driven automation framework that emulates real users to automate Human-Computer Interaction. As such, it enables test automation across many platforms with little effort and saves cost of development, while accelerating time to market.
MY ROLE
UX Design Lead
ORGANIZATION
UXPLORE
LOCATION
Toronto, Canada
CHALLENGE
This E2E Automation testing tool for UAT services started as a complement for internal testing teams to provide a cost effective UAT testing solution for tests with repetitive tasks.
The tool was developed by architects, coding was required to perform a test and only technical people would use the tool.
SOLUTION
The team realized that coding was a big challenge for business users and technical staff was needed to automate which required upfront cost and maintenance cost.
Led the redesign of the tool that would allow users with no coding experience to use the product by themselves. We introduced the tool to our customers and we the feedback got was very useful to take a step back and apply design thinking to understand what are their current needs and how we can create a better tool that serve those needs. We also checked product’s usability and functionality through User Testing and Usability Testing to understand how the tool is being used and come up with a solution that would be much more approachable and user friendly.
Initial User Interface:
A P P R O A C H
We used different research methods to understand our customers and competitors, such as: Competitive Analysis, Fuctionality Moodboard, UX Audit and Moderated Usability Testing at the lab.
UX Audit - In order to fully understand how the tool works and what needs to be solved, we conducted a UX Audit.


Moderated Usability Testing - It was critical to observe how users were using the interface in order to understand critical pain points that need to be solved and answer immediate questions posed by the user. Starting a usability test as early as possible before starting to jump into solutions was the best idea.


D E F I N E
We collected all the research and turned all the empathy findings into insights to define the right problem that needs to be addressed.
Most of the participants found UXPLORE a fast and useful tool for automated testing. The overall experience was great and we decided to prioritize top 3 challenges that our customers were facing in order to improve its user experience:
Challenge 1
The different tabs of the interface are confusing and not easy to understand. Settings and Configurations is confusing since all the options for creating a new test, running a test and saving a test are located under the same tab. The information is not clear and users get confused on how to perform the different tasks.
POV: Customers need a way to navigate through the interface easliy in order to perform different tasks.
HMW simplify the interface navigation for users so they can perform different tasks easily?
Challenge 2
Customers care about insights and analytics were basic dashboards were not good enough.
POV: Customers need a way to customize dashboards easily in order to visualize the desired data.
HMW allow customers to create reports easily so that they can present the desired data using customized dashboards?
Challenge 3
Coding was a big challenge for business users as they were not able to create test cases by themselves. Technical staff is needed to automate and upfront cost and maintenance cost goes up.
POV: Customers need a way to create test scrips easily without coding knowledge in order to run tests by themselves.
HMW create an easy experience for non-technical people to automate without coding?






R E S U L T S
UXPLORE tool redesign got implemented and not only was the new user experience very positive, the product increased in sales specifically in big banking industries.
Learn more: www.uxplore.ai